While becoming a published author was once a lengthy process that required finding an agent and a publisher, many businesses can now bypass this process entirely.

Self-publishing is easier than ever, with the right advice. 



With the right content, a suitable publishing advisor and a little bit of marketing flair, writing a book that is relevant to your company’s target audience can go a long way in fuelling your company’s growth. 

1. Writing a book establishes credibility

Credibility matters, especially when you work in the B2B realm. It’s the reason why a recent survey found that 86% of all customers check reviews for online businesses before they make a purchase. It’s why countless marketing articles publicise the value of emphasising third-party awards, industry certifications and customer testimonials on your website.

Customers want to see proof that you are an expert in your business, and writing a book is a guaranteed way to establish yourself as a genuine thought leader in your field. Showing that you are published on Amazon or other reputable sites gives your potential clients greater confidence that you know what you’re talking about — even if they don’t read the book themselves.

2. It's a PR opportunity

Publishing a book can serve as a valuable public relations opportunity for your business. News media are always on the lookout for new, interesting content. A book launch is a point of interest, especially if the content of the book is relevant to a particular reporter’s ‘beat.’ 

Promote the publication of your book as a story to news media to land interviews, reviews and other coverage, rather than trying to promote yourself or your business. Coverage of your book will naturally lead to a mention of you (the author) and your business.

Even coverage on a local level (newspapers, TV or radio) will provide valuable press attention. When targeting media outlets, be sure to look for journalists who cover your niche, and write a compelling, personalized promote that demonstrates the value you could provide to their target audience. Using your book as a platform to establish yourself as an expert now could also result in your becoming an interview resource for future stories, helping you achieve even more press coverage.

3. Provides a mailing list sign-up incentive

Many businesses rely on mailing lists and special offers to get customers to sign up for their services — and for good reason. Research data from DMA’s National Client Email Report found that email delivers an average ROI of £28 for each pound or euro spent on marketing. The larger your list, the greater your potential revenue.

However, customers are far more likely to sign up for your email list when they have an added incentive to do so. Offering your book for free to people who sign up for your email list is a great way to encourage sign-ups. By clearly explaining how your book is relevant and will provide value, potential customers become far more likely to pass on their contact information.

Bear in mind, “People love getting something for free when that free ‘something’ provides real value. When you actually give away physical copies of one of your books to help fuel email list signups. This is giving them something of value up front, they’re far more likely to engage with your emails or posts later on, because they come to expect that your future content will offer similar value.”

4. Establishes multiple revenue streams

Publishing a book can easily serve as an additional revenue source in and of itself, but you can also use it as a way of introducing other revenue streams for your business. The same content that you used to write your book can (with a little work) be transformed into a series of online webinars or other forms of lucrative content. 

A book can also provide the perfect platform for landing guest speaking opportunities or adding consulting services to your existing business. When you have already established your credibility with your book, these additional revenue streams are far more likely to be successful. Diversifying your sources of revenue will offer more opportunities for expansion, while also ensuring greater financial security for your business as the market changes.

5. Increases your visibility and demand

When you write an authoritative book, you can greatly increase your visibility and credibility in your industry. With this comes a natural increase in the number of people who are interested in doing business with you.

Though writing and editing a book requires a fair amount of time and research, it can have truly transformative results for your business. As you use your book to bolster your credibility and expand your market reach, you will be able to grow at a much faster rate than ever before.

To discuss how publishing a business book can help you please get in touch for a no obligation conversation info@interprosolutions.co.uk or complete the form below